Training Courses

Business Growth & Development: €150

Session 1:
Business Development Costs

• Current markets & consumer Trends
• Factors driving business growth
• Financial planning

Session 2:
Business Management Skills

• Business plan development
• Importance of a business plan
• Managing people & communication skills

Session 3:
Innovation Support & Funding

• Available Funding
• Local financial Institutes

Rural Food Sector Fundamentals

• Labelling of your food product
• Shelf life testing of your product
• Sensory aspects of your product

Session 4:
Fundamentals of Branding and Marketing

• What is marketing
• Understanding customers and their needs
• Market segmentation, targeting and positioning
• Market communications
• Marketing strategy
• The power of branding managing products

Session 5:
Budgets and Cash Projections

• Detailed planning

Retailer Information

• Introduction to multiples - whose who
• Meeting with buyers
• Costings of products
• Distribution of products

Course structure will also include individual mentoring sessions with business consultants to discuss individual business development plans.