Training Courses

PR - Media Training : €125

Introduction to Irish Media landscape –
                                
Print – local, regional and national
Radio – local and national
TV – local and national

Media outlets are very aware of their audience – Market research identifies the typical  readers, listeners and viewers
Broadsheet v tabloid
What editors/producers want
Why stories are treated in particular ways by different media outlets.
Balance is all important
Followed by Q & A (10 minutes)
 

Print & Radio interviews

Preparation
Bullet points
Messaging
Simple, concise English
No Jargon

Newspapers, supplements, trade magazines
Understanding what journalists want
Placement of stories in newspapers – Not every story makes page one. You might think so but the news editor doesn’t.
So called misquotes – most people do not speak perfect English and don’t use perfect grammar but instead run one sentence into another.
Many print journalists record interviews. They should let you know this, particularly if it is by telephone.
A 20 minute interview may result in just 3 paragraphs being used as part of a story
Always have illustrations, graphics or photos available for newspaper journalists

Radio

Practical interview sessions
What is a soundbite?
Preparing for 20/30second soundbite
What do journalists want from you
Anticipate ancillary questions from journalists
Stick to your message

Studio interviews
One to one
Debate
Followed by Q & A (10 minutes)

Break for lunch

2pm to 4pm

Television

Difference between TV and Radio interviews
Studio v Outside Broadcast
Preparation
Speaking clearly and concisely
Don’t look at the camera, let the camera view you
TV is about pictures, illustrations, capturing the angle
Appearance

Practical session
Followed by Q & A (10 minutes)

End session