New Product Development: €65
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Session 1
Introduction
- Factors driving innovation
- Changing markets and trends of the rural food sector
- Brainstorming new ideas
- Idea screening
- Concept development and testing
Session 2
New Product Development Process
- Business analysis
- Shelf life testing
- Sensory aspects of products
- Technical implementation
- Protecting new products
- Managing new product launch
Session 3
Marketing a New Product
- What is marketing
- Understanding customers and their needs
- Market segmentation, targeting and positioning
- Marketing communications
- What is a product?
- Marketing strategy
- The product lifecycle
- Managing new product launch
Contact us today to discuss this course
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